Abitha’s Apothecary, a local metaphysical store, held a psychic fair this past Sunday, October 24th. I’ve been shopping at Abitha’s Apothecary for nearly a year now, where staff members have always been incredibly knowledgable and empathetic. Abitha’s Apothecary has a wide array of resources for practitioners and potential initiates alike, with an impressive case of oils and a whole wall full of incense. Both the oils and incense are made in house, by Abitha’s Apothecary staff — something that stands out against mass produced and ethically gray materials that inundate markets as witchcraft illuminates mainstream conversations. Abitha’s Apothecary is in a cadre of local stores interested in preserving authenticity and community, as proven by their interest in crafting their own goods and encouraging learning-based conversations in their store.
Crystal Dragon Illuminations, a tarot and woodwork business, painting during the psychic fair
As witchcraft becomes more accessible and visible through social media via things like Witchtok, the aforementioned supplies are in much higher demand, and as stated, the potential for poor quality and production stands as it accelerates towards unadulterated commodification. Witchcraft has become quite popular, especially with young women. Activities such as spell jars and candle magic have entered mainstream conversations, especially online — these conversations online, formerly on Tumblr but now on TiKToK, create this issue in which the idea of witchcraft could be sold to interested young adults (who don’t know any better) as a product by conglomerates and monopolistic companies. For example, dying rocks to represent malachite or howlite is an easy way to turn a profit online, but that isn’t what all of this is about. As the excellent turnout for Abitha’s Apothecary’s psychic fair shows, the city of Albuquerque’s interest is in its vibrant culture and community, not profit.
When I arrived at the psychic fair, the afternoon sun was postured appropriately in the sky, a rare warmer day in late October. I crossed paths with Tea Time Baths, a local family operation specializing in herbal and ritual bath teas. Oils, herbs, and CBD products are also offered. I spoke with Valerie Griego, who shared with me that Tea Time Baths had just started a few months ago and that they’ve already seen incredible interest in their holistic and spiritual products. “I’ve noticed that holistic and natural healing is much more widely accepted these days. People are looking for natural herbal remedies to avoid the side effects of man made medicine. I thought to myself, why not use the knowledge passed down through my family to help others?”
The matriarch of wellness business Tea Time Baths, Valerie Griego
Tea Time’s herbal intention oils, jewelry, and teas
Feral Lore Perfumes, a local perfumery, had an ethereal and minimalistic display showcasing various natural perfumes. I had the opportunity to briefly speak with Kate Viers, the artist behind Feral Lores Perfume. Viers has a formal background in aromatherapy, and combined it with her interest in herbal medicine in order to create perfumes so refined that they are on the same level as art. The aesthetics are sparse, elaborate, and a touch abstractly gothic.
Aromatherapist Kate Viers at her Feral Lore Perfumes booth during Abitha’s Apothecary’s psychic fair
Feral Lore Perfumes are produced with ethically sourced materials in a base of organic alcohol, with combinations such as jasmine and piñon pine in “Behind the Veil,” and pepper and frankincense in “Omen.” “Natural perfumery is an ancient art that blends organic, aromatic essences together to create a scent that blooms with our body’s natural chemistry in a way that synthetic perfumes are unable to. This gives natural perfumes a uniqueness and subtlety that is unmatched in the world of commercial fragrance,” said Viers.
Mercedes and Eric Reyes from Bruja Coffee Co., pictured in front of wellness products such as homemade florida water and blue lotus wine
I finally had a chance to meet the couple behind Bruja Coffee Co., Mercedes and Eric Reyes. I’ve seen Bruja Coffee Co. all over Burqueño parts of the internet, incorporating ritual herbs and ceremony into drinking coffee is bold and inventive. Bruja Coffee Co.’s Instagram is abundant with coffee rituals. A recent post highlights the magical properties of coffee, noting that using a coffee scrub in the shower invigorates your metaphysical body. Their social media posts are incredibly informative and significantly align with traditional, formalized witchcraft.
Bruja Coffee Co.’s offerings are on an entirely different level than anything I have ever seen before — and I know that this is a celebratory blog post about community, but I’m absolutely serious when I say that their products elevate standards in a way that I’ve never seen before. Bruja Coffee Co. is the only New Mexican store that I have encountered that incorporates blue lotus (and pink lotus, which I have never heard of prior to now) into their tinctures. One product, the Samhain box, even has Egyptian-esque lotus wine fermented during a specific period in the wheel of the year. I purchased their Pink Moon Tincture, created during a full moon and brewed for three of its cycles. This tincture incorporates historically significant herbs such as the aforementioned lotuses, popularized in Egypt for their surreal effects. Ghostpipe, another herb I had never heard of, is included alongside standard anxiolytic ingredients such as milky oat tops and skullcap. I am saving my Pink Moon Tincture for a crisp hike in the Cibola National Forest.
Bruja Coffee Co.’s Samhain Box, available here
That Sunday was an amazing opportunity to connect and learn from practitioners in the Albuquerque community. As pandemic restrictions lighten, I’m looking forward to more events like these. For pitches, article requests, and interviews, please feel free to email our team at email@example.com. We are on Instagram at @abqmoonstone.